Time to wake up and smell the shampoo.

Dakmatter is a Swedish organic brand founded in 2020 by us, a group of European scientists, trichologists and green cosmetic experts tired of the inequality in the cosmetic business. We aim to create highly functional, cosmeceutical products for modern people with textured hair of all ethnicities. Our goal is also to educate our users, abolish greenwashing and replacing myths with scientific facts on hair, scalp care and products in our textured community.

As scientists and green cosmetic experts, we know that the conservative tradition of using synthetic, harsh, allergen, hormone-disturbing and cancerogenic chemicals in cosmetics is outdated and no longer justifiable. Today's sustainable green biotech creates super-efficient natural actives without side effects. This called us to challenge the cosmetic industry by turning thousands of years of anecdotal evidence into scientifically proofed, potent, cosmeceutical care, blurring the line between cosmetics and medicine by addressing the root of the problem – not temporarily masking the symptoms.

The right to cosmetic health might sound obvious, but it's not: The EU banned 2482 chemicals from use in cosmetics, while the US has only banned 11. The most harmful and toxic chemicals are still found in products aimed at women and children with dark skin and textured hair, and breast cancer is overrepresented among black US hairdressers

To guarantee purity, sustainability, personal and environmental safety of our own products, Dakmatter is by the highest levels possible COSMOS ORGANIC and COSMOS NATURAL certified by Ecocert Greenlife according to COSMOS Standard.

To be a pioneer, challenging existing norms and behaviour is extremely hard work, but also very satisfying. Our greatest reward has been to hear from customers getting results they could never have dreamed of regarding their hair, scalp health and self-worth. It keeps us motivated and drives us to become even more challenging, more innovative, to keep on getting the facts straight – not our hair.

Cosmetic health for all - join the revolution!

Alexa Wolf, CEO, Founder

Meet our patrons



I am a mother of three and an entrepreneur. I have always taken care of myself. With time it has gone from survival to pleasure. To indulge in something and to make active choices of quality over quantity, whether it’s friends or hair products.
Sing & songwriter


I was 14 years old when I saw a commercial saying," hair is half your identity". It was a turning point for me and my unruly hair. I decided from that day on to embrace my curls as a part of me, no matter what.
Sales Agent


I put both time and money into my hair. It's like saying to the world I take care of myself and I'm proud of myself. Hair is identity, even for a black short haired guy like me. I love the Dakmatter initiative. People need to know they are beautiful and their natural hair is too.

Affiliate Partners

This is were you find Dakmatter products.

Trichology Europe


Professional Hair Loss and Scalp Conditions Clinic. We are certified trichologists and members of the ART (Association of Registered Trichologists).

We specialise in the diagnosis and treatment of hair and scalp conditions regardless of hair type, ethnicity and gender. We provide trichoscopy of the scalp, blood test recommendations, nutritional, pharmaceutical, and natural treatment options. 

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