Prevention. Protection. Relief.

Next generation biotech curlcare is here.

Mother Nature made us do it.

Textured hair care at the center of science. Made in Sweden.

We are not just a brand – we are a movement.

Clean beauty equality for all. Join the revolution.

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We don’t meet environmental standards - we exceed them.

We are not another cosmetic brand with millennial pink bottles and no substance. We are green scientists, activists and cosmetic experts with a complex mission: 

Clean beauty equality for all – join the revolution!

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  • Cosmeceutical

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Do you like our models?

Well, they are not models – they are opinionated customers. Hear what they have to say!

Meet our patrons