019 Hydro Mask Prur | Riche

ANTI-ITCH | ANTI-DRYNESS | REBALANCE

Award-winning intensive relief mask for persistently itchy, reactive scalps and dry, textured hair. Hair type 3B–4C. (If your hair is less textured, 024 Hydro Mask Prur | Light may be a better fit.)

The Function

019 Hydro Mask Prur | Riche is designed for immediate itch relief when the scalp signals distress through persistent itching, tightness or discomfort. The formula is supercharged with Copaiba Resin and Manuka Oil, potent medicinal botanicals traditionally valued for their soothing properties. Together, they work to rapidly calm irritation and interrupt the itch–reactivity cycle, helping the scalp return to a more balanced state.

The Formulation

For reactive scalps, hydration acts as a protective mechanism. The formula is built around a 7-Humectant System, anchored by a prebiotic sugar complex, designed to restore moisture and structural comfort. By mimicking the scalp’s Natural Moisturising Factors (NMF), this system helps counter dryness-related sensitivity while supporting a balanced scalp environment where itch-relieving actives can perform effectively.
Moisture is secured by Cupuaçu Butter, known for exceptional water-retention, restoring elasticity and softness to dry, textured hair.

The Dual-Action Matrix

Delivered through a bio-compatible matrix, Red Willow Bark and Magnolia Extract support scalp comfort and resilience, while the lipid-humectant network rebuilds suppleness and shine along the hair fibre. The result is targeted itch relief for the scalp, without sacrificing hair recovery.

The Chemistry

Developed by Scandinavian chemists. Highly concentrated.
Free from traditional preservatives, added perfume and colourants.
Naturally scented by the botanical actives themselves.

Hair type 3B–4C

230 ml | 7.78 fl. oz.