We educate professionals to become experts.

“We recognise that hair professionals often notice scalp issues first, but may not have the necessary tools or knowledge to address them. That's why we are committed to educating so they can continue to be experts and support their clients better. “

APPLY NOW to Become a member!

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  • Wholesale Shop  

    Wholesale Shop

    Unleash the full potential of your salon business with our carefully crafted range of specialized products, services, and courses.

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  • Dakademy – Education  

    Dakademy – Education

    Empower yourself and your team. Explore our free courses, blogs, informative webinars, and compelling scientific reports to unlock your true potential. 

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  • Revenue 4U - Bonus Plan  

    Revenue 4U - Bonus Plan

    Just one click away, the plan gives you the power to earn bonuses on every purchase your customers make, even long after they leave the salon!

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Don't be dated – be updated!

Apply to our membership today, to access scalp and product experts, free education, webinars, wholesale prices, and amazing bonuses.

Hair PRO's needs to know scalp.

Are you ready to meet the increasing demands of knowledgeable customers? Our next-level training in scalp health and ingredients science will equip you with the knowledge and skills you need to succeed. Sign up now to take your expertise to the next level.

"FYI, Scalp Care Is More Than Just a Trend"

"It's the logical continuum of modern hair care".

COSMOPOLITAN nov 2022

Knowledge - the way to boost your return.

In a world where it is hard to separate facts from myths, 8 out of 10 customers say expertise is worth paying for. Then 6 out of 10 are saying, “give me a better customer experience, and I’ll pay a little more.”

REVENUE 4U - the bonus plan that keeps on giving.

With just one click, you receive provision long after your customer has left the salon!

Get our €450 basic courses for free!

Join the DAKADEMY! Choose between Scalp Health and Cosmetic Chemistry – or take both!